Lights, camera, action:

Bianca De Bono
Jun 24, 2024
3 min read

Updated: Jul 22, 2024

Mastering the art of video marketing for brand success

In recent years, video marketing has emerged as a powerhouse for capturing attention and conveying messages effectively. By 2025, online videos are expected to account for over 82% of all consumer internet traffic.

Explore more about the effectiveness of video marketing and discover how our expertise in video production and distribution strategies can elevate your brand to new heights of success.

The power of video marketing

Video marketing involves using videos to promote and market products or services, engage audiences, and drive conversions. Studies show that including video on a landing page can increase conversion rates by 80%. The rise of video consumption across platforms has significantly impacted consumer behaviour, with more than 90% of consumers reporting that videos help them make purchasing decisions.

Brands using video marketing experience increased engagement, improved brand recall, and higher conversion rates, growing their revenue 49% faster than those who don't.

Capturing attention and conveying messages

Video's unique capabilities in capturing attention through visual storytelling, emotion, and immersive experiences make it an incredibly effective medium. Research indicates that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text.

Video can effectively convey brand messages, showcase products or services, and create deeper connections with audiences. For instance, Forbes notes that 64% of consumers are more likely to buy a product online after watching a video about it. Airbnb's "Live There" campaign, which increased brand awareness by 13% and purchase intent by 18%, exemplifies the power of video marketing.

Our expertise in video production

Companies using video in their marketing grow revenue 49% faster year-on-year compared to those that don't. Our team excels in video production, offering comprehensive services including scriptwriting, filming, editing, and post-production.

We create high-quality, engaging video content tailored to each client's brand identity and marketing objectives. We listen to your ideas and visions, working collaboratively with you to produce the perfect campaign video. Our past productions and client testimonials highlight our creativity and professionalism, demonstrating our ability to deliver impactful video content.

Strategic distribution strategies

Maximising the reach and impact of video content requires strategic distribution. Video posts on Facebook, for example, have 135% greater organic reach compared to photo posts. We develop tailored distribution strategies that leverage various platforms and channels, including social media, websites, email marketing, and paid advertising.

Research also shows that including a video on a landing page can boost conversion rates by 80%. Our experience ensures that video content reaches the right audience at the right time, capitalising on the fact that 92% of internet users globally watch videos online every month.

Measuring success and optimising performance

To gauge the effectiveness of video marketing campaigns, we track metrics such as views, engagement, and conversion rates. Analysing data and feedback allows us to optimise future video content and distribution strategies, ensuring continuous improvement.

Explore our case studies and testimonials to see how we’ve achieved significant results through our video marketing services, underscoring the value we bring to our clients.

Video marketing is a dynamic and powerful tool for brands looking to captivate audiences, convey messages effectively, and drive meaningful results. With our expertise in video production and distribution strategies, we can help elevate your brand's presence in the digital world and unlock new opportunities for success.