What we think about everything.

Brand experience refers to the impression made at each point in the customer journey. From in-person meetings to online interactions, it impacts engagement and perceptions at every touchpoint. In strategic terms, it’s about the shaping of consistent promotions that connect with your audience’s desires, values, and aims. Time and care should be taken in the development of brand experience strategies to help brands build trust, consistency, and emotional connection. Such strate

There’s much more to a brand than the logo. Brand strategy should encompass every interaction and impression that your business makes. With each person reported as being exposed to an hour and a half of advertising each day, clarity, consistency, and relevance are key. De Bono Marketing Communications promises full support, with a range of brand strategy services including positioning, visual identity, tone-of-voice setting, and campaign development. Read on as we explore th

Whether in the form of games or productivity boosters, there’s no denying the rise of mobile apps. Indeed, people have been reported as spending 88% of their smartphone time in apps. That equates to an average of more than 4 hours each day. Such apps are of immense business importance as the main touchpoint with customers. However, there’s a challenge in building a stand-out presence, with an estimated 9-10 million apps available to download in 2026. Thankfully, you can rely

Full-service agency De Bono Marketing Communications has unveiled its Midlands-based offices as prepares for its fourth consecutive year of sustained growth. The business, which marks its 10th anniversary this year, has moved into Old Berrow Manor, Ullenhall, and invested in an extensive refurbishment of the property, marking a significant milestone in its evolution. What Is Brand Positioning? Bianca De Bono, Director, said: “Since being established in 2016, we have operated

There’s a misconception that branding is a simple matter of creating a logo and choosing a colour scheme. However, there’s a great deal...

“People like consistency,” according to the J. Crew Group’s chairman, Millard Drexler . And it’s easy to see why this is the case within...

From the font choice to the logo, there’s no denying the power of a distinctive brand identity. However, it can be challenging to...

In the words of Amazon’s Jeff Bezos, “Your brand is what people say about you when you’re not in the room”. And you can have the biggest...

As the former CEO of IBM, Ginni Rometty said, “You've got to keep reinventing. You'll have new competitors. You’ll have new customers...

As Erik Qualman , the author behind Socialnomics said, “We don’t have a choice on whether we do social media; the question is, how well...