
Digital transformation.
We help organisations seize new opportunities, adapt to new technologies and transition towards digital strategies through a range of services: digital landscape audits, strategy development, Customer Retention Management (CRM) implementation and management, marketing automation, data management and analytics, cloud infrastructure, digital tools integration and support.
Transformative thinking.
Make your budget work harder with holistic digital strategies and omnichannel marketing. When everything pulls in the same direction, you get better results. We are experts in digital integration. We take a complete view of all your marketing activity and spot opportunities to improve workflow and drive efficiencies. Starting with in-depth audits of the digital landscape, we analyse everything from process and infrastructure to automation. When you transition to digital technologies across every channel, your business is better able to adapt to changing market dynamics.
Mobilise your digital transformation with our range of services including:
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Digital landscape reviews & audits
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Digital strategy development
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CRM (Customer Relationship Management) implementation and management
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Marketing automation setup
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Data management and analytics platforms
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Cloud infrastructure setup and management
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Integration of digital tools and technologies

Efficiency drives growth.
What if you could do things quicker? How can you save your man hours for the things that really matter? Imagine if everything was all in one place. Accessible. Visible. Practical. That’s what digital transformation does. It streamlines your marketing efforts with digital technologies that help you go faster and further. Still managing your customers the old fashioned way?
You could save time and money with effective CRM implementation. Trawling through masses of data manually? Our experts could show you how to use analytics to automate data management. Whatever your setup, we’ll pair you with the digital technologies that give you more bang for your buck. Because greater efficiency means greater growth.
Work smarter. Not harder.
We get it, change is hard. But digital transformation can only be good for your business. We look at existing strategies, processes, and workflows to see where going digital will really make a difference. Why work harder when you can work smarter? When strategies are aligned and processes are automated, your marketing does more.
Make your job easier. Adopting new technologies is simple with De Bono Marketing. Whether your team is digitally savvy or not, we can support you with the onboarding of new digital tools so that you all can feel confident to take it forward.
Key stages for effective delivery

Brand Immersion

Goal Setting

CX Workshop

Strategic Roadmap

Set-up & Execution
Case study
AIG
AIG is a leading global insurance organisation that helps clients reduce risk, recover from setbacks, and realise dreams. De Bono Marketing partnered experts were well-placed to help AIG analyse its customer experience through user testing, focus groups, and research conducted by industry specialists. Our agile and flexible team worked collaboratively with AIG to deliver defined insight and highly measured results to scale up their online insurance product sales. We believe in the power of data-driven decision-making, and this project demonstrated its effectiveness for a major international brand.

Results.

+326%
An incredible 326% increase in conversions

+36%
A 36% better understanding of buying patterns

+267%
An increase of 267% in AIG’s positive Net Promoter Score

What did our client say...
Our tests and reports were so successful, AIG now regularly implements user testing to validate its products and sites before launch.
Team AIG