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Data & insight.

We believe in the power of data-driven decision-making and insight to inform the most effective strategies and campaigns. Our expert services include market research reports, user research, behavioural science, competitor analysis, focus groups, trend analysis, customer segmentation, data analytics, and test, learn, and optimise techniques.

Crafting a long-lasting positive first impression, and effective marketing that delivers results.

Here at De Bono Marketing, our experts understand that data-driven insights are the key to building strong customer relationships, standing out in a saturated market, and staying competitive in a fast-paced industry. With the De Bono Marketing expert team in your corner, you can gain key competitor insights, understand your market landscape, and anticipate industry trends to deliver brand growth, thanks to our experienced experts plus advanced tools and techniques. From in-depth market research to trend analysis, we can provide you with all of the information you need to make informed decisions and deliver results with marketing strategies to meet your business objectives. The result? Data-driven, efficient communication strategies, innovation, and growth.

Our experts can empower your brand via a data-driven approach, including:

  • Behavioural science

  • Competitor analysis

  • Customer segmentation

  • Data analytics and insights reports

  • Focus groups & surveys

  • Market research

  • Market research reports

  • Qualitative and quantitative research

  • Test, Learn & Optimise

  • Trend analysis

  • User research

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Smarter strategic
decision making.

When you work with our expert teams, you can take advantage of an extensive range of qualitative and quantitative research approaches that are tailored to your needs. What does this mean for you? A clear view of consumer behaviour, insight into upcoming trends, and the

ability to spot and assess potential risks, plus deliver effective marketing strategies and campaigns that deliver results and work for long-term growth. They’re your customers, we just show you what makes them tick and help you to communicate with them.

Statistics that stand out.

If you want to get to the heart of consumer motivation, our data research and insight services can provide the statistics you need, when you need them. No trawling through data. Just stats, fast. Your custom research journey will give you access to all the data you need on tap. The best bit?

Our bespoke services and holistic approach can help you to optimise your upcoming marketing campaigns, simplify your customer mapping journey or supercharge your marketing strategies.

Key stages for effective delivery

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Goal Definition

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Data Gathering

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Insight & Research

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Strategy Analysis

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Expert Support

Case study

Forest Holidays

Understanding a client’s unique brand proposition and how to deliver assets that enhance the customer experience is a crucial part of what De Bono Marketing offers. Our team of specialists worked with Forest Holidays, a cabin management business, to bring their brand to life on their website. This required research, consultation, innovative strategic thinking, and creative expertise when it came to delivery and deployment.

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Results.

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+67.2%

67.2% increase in mobile traffic

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+19.9%

An increase in average session duration of 19.9%

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+48%

A 48% increase in bookings

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What did our client say...

We engaged their expert team of specialists to undertake a comprehensive redesign of our website. After assessing many potential agencies, they became the obvious choice of partnership for us as they offered a proven track record of delivering high quality, professional design, time and again, but above all offered a highly innovative and fresh view of  our brand and unique CX offering. A first-class opportunity, experience, and investment from start to finish.

Ben Lang
Head of Digital & IT

Tell me more.

Navigate your market landscape and make informed decisions that drive meaningful outcomes with expert data research and insight services from De Bono Marketing. Benefit from out-of-the-box thinking, innovation, efficiency and impact. Find out more about how you can gain a competitive advantage by making data-driven decisions that are aligned with your target audience and market demands.

De Bono Marketing Communication Ltd.

9 The Parade

Leamington Spa

Warwickshire

CV32 4DG

+44 (0) 1789 632932

 

info@debonomarketing.com

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© 2025 De Bono Marketing is a trade name for De Bono Marketing Communication Ltd. All rights reserved. 

Neither this website, nor the business operating this website, is licensed or endorsed by, or has any connection with
Edward de Bono Limited or the works of Dr Edward de Bono.

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