What Makes a Good Brand Strategy, and How Can An Agency Help?

In the words of Amazon’s Jeff Bezos, “Your brand is what people say about you when you’re not in the room”. And you can have the biggest impact on those people’s thoughts by developing and implementing an effective brand strategy. This comprehensive long-term plan should define how your brand will be positioned and communicated to create meaningful connections with your audience.

At De Bono Marketing, we specialise in helping businesses develop and implement impactful brand strategies. Read on as we take a closer look at what makes a successful strategy and how our expertise can benefit your brand.

What is brand strategy?

The formation of an effective brand strategy goes beyond designing a logo, choosing a font, or selecting a colour palette. It’s a matter of building a blueprint for a brand that resonates and stands out against the competition. Connected with your brand’s purpose and mission, a great strategy should also ensure that your identity is consistent, recognisable, and engaging. 

Your brand strategy should also cover:

• How you envision customers interacting with your brand.

• How to achieve consistency in the use of your brand’s style and tone of voice.

• How the visual and symbolic elements of your brand will be woven together.

What separates the best brand strategies?

The best brand strategies combine creativity, research, and adaptability. Such a strategy will emphasise what makes your brand unique and translate that into the most engaging communication with your target audience. Rather than being set in stone, the brand strategy should have scope for flexibility according to changing market trends and consumer behaviours.

The primary purpose of the brand strategy is to ensure awareness of what the brand offers and how it can be defined. However, it can be challenging  to track and assess the success of such a strategy. There’s bound to be some variation in the types of success metrics considered relevant for different brands.

That said, it’s worth considering these strategy-focused questions:

• What are the brand’s objectives and how can these be communicated?

• Who is the brand targeting and what are their preferences/interests?

• Who are the brand’s competitors and how are they achieving success?

• What personality and tone of voice should the brand adopt for engagement?

How can a brand strategy agency help?

A brand strategy agency should help you to answer such key questions, providing the right level of support for the achievement of your strategic goals. Ideally, they will take the time to learn about your business, conducting market research and identifying what sets your brand apart. Taking a focused brand strategy consulting approach, the agency should also guide you in the creation of positioning strategies and communication frameworks. This should allow for the creation of a strategic roadmap that’s viable for your business.

At De Bono Marketing, our approach begins with deep insight and market analysis. We examine every customer touchpoint, design strategies that resonate emotionally, and provide measurable results. For instance, our work with Automate UK led to enhanced brand visibility, improved search engine rankings, and widespread social media buzz. This was achieved through a holistic approach, encompassing everything from the end-to-end rebrand launch strategy to SEO-focused communications  execution.

When should you partner with a brand strategy agency?

You may be wondering whether strategic agency support could help your brand achieve results similar to Automate UK. This will likely be the case if you’re struggling with a lack of clarity over your brand identity or purpose. You may recognise the need for change to help your brand stand out and build consistency in promotion across key platforms. Branding and brand strategy could make a difference as you look to enter new markets and build connections with new audiences. Agency support is also sure to be of value if you’re planning on launching a new brand or repositioning your offerings.

Faced with such scenarios, you’d be well advised to partner with a brand strategy agency. With a proven track record across various sectors, De Bono Marketing Communications is the ideal choice. Whether you’re building a new brand or refreshing an established one, we offer a full range of strategic services to drive your success.

Get in touch with De Bono for strategic consulting and solutions bespoke to your brand.

Contact us today