Introduction.
Ishida Europe is a leader in production- line solutions, providing weighing, quality control and packaging equipment for all food and non-food applications. For more than seven years, De Bono Marketing Communications has supported Ishida as a strategic marketing partner, operating as an extension of their internal team rather than as a traditional agency. During this time, our partnership has evolved from supporting individual campaigns into delivering a fully integrated 360° marketing approach that draws on our full- service offering.
Challenge.
As Ishida continued to expand across multiple countries, languages and markets, their marketing needed to keep pace and evolve to support future growth. Their challenge to us wasn’t simply about creating and delivering fresh campaigns. It was to create a more joined-up, scalable and effective marketing and digital ecosystem.
One that would streamline processes, strengthen brand alignment, improve customer engagement and modernise their website platform. Additionally, fostering stronger collaboration between Europe and Japan would also be key to success.
Solution.
Operating as part of Ishida’s internal team, we created a smart and scalable marketing and digital ecosystem:
1. A 360º marketing approach:
Rather than delivering isolated campaigns, we created one joined-up customer journey across every touchpoint. This covered everything from brand strategy and creative content to digital transformation and performance analysis.
3. Integrated marketing and communications:
Building on previous improvements, a marketing programme was developed that focused on implementing best practice across every marketing discipline to support Ishida’s growth objective. Key initiatives included new brand and product campaigns, the launch of Africa social media and WhatsApp channels, updated brand collateral and enhanced PR strategies.
2. Website strategy and development:
After conducting a thorough audit of Ishida’s website and platforms to identify optimisation opportunities, we implemented a host of improvements that would support growth ambitions. A new Dutch website was designed and launched, ten language platforms were completely rebuilt, and a full Umbraco and Azure solution was put in place. The latest AI search and SEO tools were also introduced to further enhance online effectiveness.
4. Collaborative support:
By working as part of the internal Ishida Europe marketing team, we were able to directly drive a number of internal improvements by sharing our experience and expertise. Faster reporting processes were implemented, operational efficiencies were streamlined, and a greater focus on measurable outcomes was introduced. More open collaboration between Ishida’s European and Japanese offices was also introduced, leading to better alignment between their marketing and commercial teams.
Gallery.
Results.
10 million+
PR impressions generated during a 12-month period.
1,250%
increase in organic website traffic (and counting).
600%
increase in engaged audiences online resulting in more enquiries than ever.
1 million
increase in reach across digital touchpoints.
1230%
increase in website traffic clicks from 1.5k to 20k on average per month.
Conclusion.
The relationship between Ishida Europe and De Bono Marketing demonstrates the value of a true strategic partnership. Through our fully integrated 360° marketing approach, we’ve helped Ishida transform its marketing operation into a smarter, more agile and data-driven function. One that has supported growth across Europe, the Middle East and Africa while delivering measurable commercial results.
What did our client say...
De Bono Marketing Communications has become much more than our marketing agency. They're our principal marketing partner and a genuine extension of the Ishida Europe team.
What sets them apart is the quality of both their thinking and their delivery. They don't simply execute marketing activity; they challenge conventional thinking, bring strategic direction and continually look for better ways to transform how we market our business. Every recommendation is made with our long term growth objectives in mind, and every piece of work is delivered to an exceptionally high standard.
Working alongside our teams on a daily basis, they've helped create a more connected, efficient and effective marketing operation across Europe, the Middle East and Africa. Their collaborative approach has enabled us to move with greater speed, align teams across multiple markets and embrace new ways of working that will support the future growth of the business.
Whether it's brand strategy, digital transformation, content, campaigns or performance marketing, they consistently combine strategic insight with creative excellence and outstanding execution. Their focus is always on delivering measurable results that strengthen our brand, improve performance and create opportunities for international growth across every channel.
Having a partner that combines strategic vision, exceptional quality and the ability to deliver at pace gives us complete confidence that our marketing is in safe hands. They're fully invested in our success and continue to play a vital role in helping Ishida Europe achieve its ambitions
Steve Jones
Group Marketing Director, Ishida Europe