Introduction.
At De Bono Marketing, we understand the power of storytelling in building brand awareness and educating the market. In collaboration with Fairfield Farms Crisps, we have produced a documentary-style piece of content that highlights the brand's journey and innovative spirit.
Challenge.
Through this compelling narrative, we aimed to inform and inspire, demonstrating the pivotal role of innovation in maintaining a competitive edge and connecting with industry peers and consumers on a deeper level.
Solution.
Content Strategy
Creating such high-impact content requires a strategic marketing and production partner that excels in understanding the brand’s vision and values.
Content Planning
This involves in-depth market research, creative brainstorming sessions, and meticulous planning to craft a narrative that resonates with the audience. A good partner will leverage their expertise in both marketing strategy and production quality, ensuring the final piece not only tells a compelling story but also engages and captivates through visual and emotional appeal.
Creative Execution
By combining strategic insights with creative execution, we ensure that the content not only educates and informs but also builds a strong, lasting connection with the audience.
Gallery.
Results.
Audience
New
reach
brand
Positive
sentiment
Engaged
Most
Content across partner channels
Conclusion.
This project, part of an industry-wide brand collaboration, showcases how Fairfield Farms Crisps has successfully engaged with both its core audience and a broader market, ensuring relevance in a fast-paced, ever-evolving industry.
What did our client say...
Laura and myself, plus all the Fairfields Farm team would like thank Bianca and her fantastic crew for pulling together a lovely, well rounded piece, which really captures what we are all about as a business. A real pleasure to work with you guys.
Robert Strathern
Fairfields Farm Crisps Co-Founder
Bianca and her team were a pleasure to work with. They thought of every detail from telling the story, to capturing high quality shots of our farm, factory, team and our product. The final videos look fantastic!
Hayley Chapman
Marketing Manager